I like this comment quite a bit, so would it be better if he'd write:

"At 2010's beginning, enticed by Apple's sexy ads, I lined up at a local Apple store trying to get an iPad without even knowing what it would be useful for. Year past, and it's now my main go-to device for just about everything from work to play."

I agree that "and that's just not that big of a deal" should be left out since it didn't help the sentence in being clearer.